inspiring people to care about each other and the world in which they live
Posted on August 31, 2012 by heartfeltassociates
It’s a cute aphorism about the three most important attributes of real estate. It may be true, but think about how it relates to SIGNS for a minute. They can be well-written, well-illustrated, and have a strong message and still be useless. Just put…
Category: Communication, Communities, Nonprofits, Planning, Product DevelopmentTags: interpretive planning, message, signage, signs, theme
Posted on August 27, 2012 by heartfeltassociates
We were on the Big Island of Hawaii last year and tried out a night swim with manta rays with a local company. We suited up with full wet suits, listened to the safety talk and then the photographer/naturalist gave us a pep talk….
Category: Communication, Communities, Planning, Product Development, UncategorizedTags: big island, hawaii, manta rays, mantas, overdeliver, underpromise, visitor experience
Posted on August 23, 2012 by heartfeltassociates
I’ve been listening to Allison Krause, Neil and Peggy Young and Celine Dion today. Songs, good songs, cast a spell. I feel them more than hear them, in my heart instead of with my ears. Sometimes the melody matters most and sometimes the lyrics…
Posted on August 20, 2012 by heartfeltassociates
I invested thirty-one years as executive director of two nonprofit organizations, a community nature center and a professional association. Both were somewhat like riding a roller coaster. You experience ups and downs each year, financially and emotionally. The predictable recession economies can lead the…
Category: Communication, Nonprofits, Planning, UncategorizedTags: Advice from Nature, earned income, fundraising, grants, nature center, special events, Your True Nature
Posted on August 16, 2012 by heartfeltassociates
Friends visiting us recently commented that they stopped in several shops looking for gifts for their kids back home, but memorabilia in the parks and tourist towns all seem to be made in China, Thailand or Vietnam. How does that recall the specific place,…
Category: Communication, Communities, PlanningTags: experience economy, Made in America, memorabilia, souvenirs
Posted on August 12, 2012 by heartfeltassociates
I have run several miles almost every day for 36 years. I find that it rebalances my brain chemistry and keeps me from sliding into depression when things aren’t going well. Meditation and random acts of kindness also help, which brings me to Viktor…
Posted on August 8, 2012 by heartfeltassociates
A couple of years ago we were in Amsterdam, The Netherlands, and went to the Anne Frank house. It’s a powerful interpretive experience. Anne’s words projected on the walls of the small townhouse’s upstairs apartment are sobering. There is no guide, but at the…
Category: UncategorizedTags: anne frank house, anne frank huis, heritage, interpretation, questioning, questions