Month: January 2015

Gift Shops – Eights Ideas to Consider

Great gift shops extend the learning experience in a community or at a natural science or cultural site. They encourage us to invest and take home a symbol of the visit. These are traits that you might consider in planning or revamping your gift…

Message Your Waste

Locations where people throw away items or use bathroom facilities can be great opportunities to send messages that matter. Here are nine thoughts on creative ways we see messaging of varied kinds at facilities the public almost always has to use wherever they go.  …

Community Funded, A Funding Place

How do you save a valued community organization that runs out of funds despite the good work it is doing? How do you tell its story to the people who might care the most and want to help? How do you turn crowds with…

The Bad Guide, A Parody with a Purpose

Those of you who have been to guide or trainer training with us may remember Ace Adventura, my alter-ego, the bad guide. I like portraying this rogue interpreter because he provides a chance for guides and trainers to critique guide performance with no concern…