We recently stopped by the Cool Fusion: Festival of 1000 Bowls held by the Donkey Mill Art Center at Keauhou Shopping Center south of Kailua-Kona, Hawaii, with only a little idea of what the 4-hour event held in store for us. It was lunchtime and a Somen Noodle lunch is part of the fun of this event highlighting local pottery.
For $20 in advance of the event or $25 at entry you may pick a pottery bowl from the specified tables to use that day and take home. A volunteer with an iPad and Square app stands by to let you use a credit card to pay. Then you can shop at the other tables with pottery items to purchase, listen to local musicians or the Innovations Youth Orchestra or join one of two lines for food.
Volunteers served up home-style Somen noodles or gluten-free rice noodles. We could add up to eight or nine items of choice including a variety of veggies, kelp, shitake mushrooms, wasabi and fresh ginger. Home-style soy-based soup finishes the dish. We milled around, enjoyed the noodles and went back for seconds. The price includes as many visits to the food table as you wish. For $15 you can buy a pottery sake cup and taste sake samples or you can enjoy iced Kona coffee and tea for free.
I like this approach to fundraising because it directly supports the mission of the organization. Pottery sales support local potters, many of whom learned the craft at the DMAC. The food honors the many Japanese-American coffee and macadamia nut farmers that live in this area. The entertainment is local and very much a part of the arts scene for the community.
Too often smaller organizations hold bake sales, car washes and rummage sales to raise funds. These do not usually match the organizational purpose or build a stronger image for the sponsor. When the fundraising event is programmatically aligned with the mission, it works at all levels to build brand. Repeating the event annually usually allows fine-tuning each year to improve profitability. This was the Ninth Annual Festival of 1000 Bowls and it seems to have growing support in the community, fun for residents and tourists alike.
Fundraising can be a tedious chore for nonprofit organizations. When events are both purposeful programs and successful in building revenue, everyone has a better time.