Category: Media

Everything We Do Matters!

One of our favorite quotes comes from one of our favorite people, Dr. Jane Goodall, who said:   Everything you do makes a difference. Only you can decide what kind of difference you want to make.   We were impressed when we first met…

Cook’s Journey

Each morning I go out for a 2.5 mile jog in our neighborhood on the Big Island of Hawaii. In one stretch of the run I am looking down at Kealakekua Bay and the white obelisk erected to commemorate the location where famed explorer…

Six Good Reasons to Stop Displaying Taxidermy Animals

I recently visited a major natural history museum in a U.S. city and again wondered at the tradition of displaying dead animals as so-called “live mounts.” I say “so-called” because the animals do not look alive. They just look dead, and are often displayed…

Mass Media Ethics in Films and Videos

http://tedxtalks.ted.com/video/Confessions-of-a-Wildlife-Filmm Early in my career I delivered snake programs with live snakes for people to touch or see at a state park. Each year my live snake show at the Illinois State Fair would draw four or five daily audiences of hundreds. I was…

The Power of Real People

Using photos of real people on signs and exhibits is an especially powerful method of telling the stories of communities. Here are some examples we have seen around the world that were interesting choices connecting visitors to real people in the region. The Warm Springs, Wasco and…

Your Message Could Be Many Places

Signs, exhibits, videos and TVs are the most common media selected for interpretive messages at natural and cultural heritage sites and in communities. There are some variations on these approaches that will convey a message powerfully and creatively. Here are a few to think about:    …

We’re Nuts about Hamakua Nut Factory’s Tour

We have driven by the sign pointing up the hill in Kawaihae, Hawaii, many times. Hamakua Nut Factory Tour is just one block off of the main highway from Kailua-Kona to Hawi on the Big Island of Hawaii. Having a guest with us, we…

What’s in a battery?

It is an exciting time in the energy innovations business. And I am wishing I had paid more attention in high school during physics class. It was my worst subject. I just did not know how to relate it to the real world. After…

Thematic Events

Last weekend we attended the 11th Annual Grow Hawaiian Festival at the Amy B.H. Greenwell Ethnobotanical Garden in Captain Cook. It was a celebration of Hawaiian culture and traditional foods. Almost everything at the event supported the theme. They made a point of focusing…

10 Guidelines for a Useful Brochure

  We once asked a state park office how often they have to fill their brochure rack. The enthusiastic clerk explained, “It’s great, virtually never. No one takes them.” Here are ten guidelines to keep your brochures where they belong, in the hands of…

Living Off-grid – A Lesson in Energy Consumption

  In the early 1980s I was a nature center director in Pueblo, Colorado. The energy crisis nationally energized us to be early adopters and models of conservation measures. We put a solar hot water heater on the center, added clivus multrum composting toilets…

Gift Shops – Eights Ideas to Consider

Great gift shops extend the learning experience in a community or at a natural science or cultural site. They encourage us to invest and take home a symbol of the visit. These are traits that you might consider in planning or revamping your gift…