Finding The Sweet Spot

At some heritage sites interpretation is entertainment, doing little more than passing time for visitors or delivering information that will not be remembered. Helping people connect emotionally and intellectually with complex stories is a challenge. Experiences must be planned with specific objectives in mind.   Much of what we do in planning natural and cultural

Location, Location, Location

It’s a cute aphorism about the three most important attributes of real estate. It may be true, but think about how it relates to SIGNS for a minute. They can be well-written, well-illustrated, and have a strong message and still be useless. Just put them in the wrong place, too high, too low, between the